Cahners Business Information Online Advertising Contract
Period* begins the date materials are posted to the appropriate web
site or no later than 30 days after the insertion order is signed. The
advertiser will supply materials, according to Cahners Business Information
online advertising specifications, by the customer material commitment date**
or 30 days after the date on the insertion order. If materials are not sent
within 30 days, a banner consisting of the company logo will be created and
posted and be replaced upon the receipt of materials.
All banner and keyword positions are sold on a first
come/first served basis. A signed insertion order is required to guarantee
positions on Cahners Business Information web sites.
All banner ads may be updated once per quarter at no charge.
All rates are subject to change upon notice from Cahners
Business Information. CBI reserves the right to hold advertisers and/or their
advertising agency jointly and severally liable for such monies that are due
and payable to CBI. The advertiser and agency assume all liability for all
content (including text, representations, illustrations, graphics, charts,
trademarks or other copyrighted matter) of all material.
The Publisher reserves the right to reject advertising, which
it feels, is not in keeping with the web site’s standards. The Publisher
shall not be responsible or liable for loss of profit, loss of business or any
other consequential damages as a result of any error or omission in or of an
advertisement. The Publisher is not liable for any failure or technical issues
that limit access to the web site.
Cahners makes no representations as to the accuracy of the
content of advertiser’s material.
Advertiser will be invoiced in full upon the commencement of
the Contract Period. Terms net 30 days.
Cancellation Policy: Cancellations will not be allowed after
Customer Material Commitment Date has passed, or 60 days from signing of
contract, whichever comes first.
*Contract Period is the duration of
the online sponsorship program (see date on front of contract).
**Customer Material Commitment Date
is the date that the customer agrees to supply advertising materials to Cahners
Business Information (see date on front of contract).
Editor's Take
The lighter side of science
Oct. 8, 2008
With the current economic upheaval and bad news on the science and engineering front, I think it’s time to turn to the lighter side of science by looking at some of the winners of the 2008 Ig Nobel Awards. Established by the Annals of Improbable Research the Ig Nobel Awards “honor achievements that first make people laugh, and then make them think. The prizes are intended to celebrate the unusual, honor the imaginative—and spur people's interest in science, medicine, and technology.” This year’s winners do just that. Here I present my favorite winners of the 2008 competition, who were honored on Oct. 2 at the 18th First Annual Ig Nobel Prize Ceremony:
The Archaeology Prize went to a team of Brazilians who measured how the contents of an archaeological dig site can be scrambled by the actions of a live armadillo. I’m not quite sure why this is important, but I do wonder if they used a dead armadillo as a control.
The Cognitive Science Prize went to an international research team that discovered that slime molds can solve puzzles. I think their next move should be to perform this experiment on the residents of New Jersey (where I live). The results might be surprising. (Or not.)
And last, but not least, the Medicine Prize was awarded to researchers who demonstrated that high-priced fake medicine is more effective than low-priced fake medicine. I guess sometimes you really do get what you pay for.
